Sr. Manager, Market Research & Insights (Remote*)

Overview

The Sr. Manager, Research & Insights is responsible for conducting comprehensive market research and customer analysis to gather insights and support business decision-making. They will conduct customer focus groups to gather feedback and insights on products, services, and customer experiences. Conduct customer interviews to understand their needs, preferences, and expectations. Conduct prospect interviews to gain insights into potential customer segments and market opportunities. Lead the development and implementation of a vision for the Voice of the Customer (VoC) program, ensuring the collection and analysis of customer feedback across various touchpoints. Plan and facilitate concept testing to evaluate the viability and appeal of new product ideas. Coordinate and conduct new product testing to assess product performance, user experience, and market potential. Conduct new market testing to evaluate market acceptance, competition, and growth potential. Analyze research findings and present actionable insights to internal teams, including marketing, product development, and sales. Collaborate with cross-functional teams to translate consumer insights into effective marketing strategies, product enhancements, and business opportunities. Stay updated on industry trends, market dynamics, and consumer behavior to guide research initiatives and inform business decisions.

Please note to be considered for this opportunity you MUST have B2B product management experience in the Consumer Packaged Goods (CPG) industry or with an organization that produces physical product.

Primary Responsibilities:

• Conduct primary and secondary research:
  • Customer focus groups to gather feedback and insights on products, services, and customer experiences.
  • Customer interviews to understand their needs, preferences, and expectations.
  • Conduct prospect interviews to gain insights into potential customer segments and market opportunities.
• New Product/Customer Research:
  • Plan and facilitate concept testing to evaluate the viability and appeal of new product ideas.
  • Coordinate and conduct new product testing to assess product performance, user experience, and market potential.
  • Conduct new market testing to evaluate market acceptance, competition, and growth potential.
• Analyze research findings and present actionable insights to internal teams, including marketing, product development, and sales.
• Collaborate with cross-functional teams to translate consumer insights into effective marketing strategies, product enhancements, and business opportunities.

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, Market Research, or a related field or equivalent experience
• Years of Experience: Minimum 5-7 years of experience in related field
• Type of Experience:
  • Proven experience in primary research methodologies, such as focus groups, interviews, concept testing, and market testing.
  • Experience in mining and interpreting industry data to create actionable insights.
  • Market Research experience in the B2B market where little to no syndicated data exists
• Technical Competencies & Information Systems:
  • Basic computer skills and the ability to use computers and technology for information, and to access information necessary to complete the job.
  • Familiarity with data analysis software (SPSS, Excel, etc.) is a plus.
• Skills & Abilities:
  • Proficiency in market research tools and techniques.
  • Strong analytical skills and ability to interpret research data to extract meaningful insights.
  • Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse stakeholders.
• Preferred Skills and Experience:
  • Detail-oriented with strong organizational and project management skills.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Strong problem-solving skills and a proactive mindset.

*Remote: While this position does not currently require relocation, candidates within a radius of our physical locations, including, but not be limited to Boca Raton, Itasca, and Austin, will be required to work in the office a minimum of two days a week beginning in August 2024.

About The ODP Corporation: The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; Veyer, LLC; and Varis, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day. 

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.  

Pay, Benefits & Work Schedule: The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button. 

How to Apply: Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button. 

Application Deadline: The job posting will remain open for a minimum of 3 days and will expire once the position has been filled. 

Equal Employment Opportunity: The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. 

We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.